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Will Facebook be a Difference Maker for Non-Profit Fundraising?


In the wake of Hurricane Sandy, the country is in an utter disarray, especially the Northeast. If there was ever a need for organizations such as the American Red Cross to inherit the ability to extend its already global outreach, it has finally come. This coming Thursday, Facebook will begin offering a new charitable donations section titled Facebook Gifts. This move should prove to be very significant for non-profits all over the world.

The new gifts section will be available Thursday and includes about a dozen charities including the American Red Cross, Livestrong, Blue Star Families, Boys & Girls Club of America, DonorsChoose.org, Kiva, Oxfam America, Girls Inc., St. Jude’s Children’s Research Hospital, Water.org, and RAINN.

In a recent blog post Facebook explained

With each charitable contribution on Facebook, you can choose which nonprofit you would like to support. Or if you don’t know which organization to choose, you can let your friend make the choice.

Not only will many of these organizations gain the ability to raise more funds, it will also increase the exposure and raise awareness of each. The ability to learn about thousands of non-profit organizations all over the globe are right at your fingertips with this new feature. Facebook product manager Jared Morgenstern led the project himself, he added

Using Facebook to give the gift of a charitable contribution means you can introduce your friends and family to a specific nonprofit organization you care about, or to a larger world of nonprofits, Facebook Gifts will act as a platform where people can learn about nonprofits, discover how easy it is to contribute to their work, and then share that with their friends.

Hurricane Sandy (while not an ideal situation for the country) will be a potentially affective indicator of whether or not the Facebook Gifts feature will really be successful. Morgenstern also mentioned that the feature is still in the testing stages.

What an amazing opportunity for all fellow non-profits around the world. Hopefully the new feature gains some much anticipated momentum so that there may one day be an opportunity for our own organization to join. Everyday we endlessly strive for more exposure in order to increase our own global outreach.

The only downside to the Gifts feature is that not everyone has the luxury of using it right now. Only those that have the Gifts feature activated on their accounts can currently use it. For those looking to donate to Hurricane Sandy relief, eBay and iTunes offer alternative online sections.

We are extremely excited and interested to see how far the feature goes.

Charity Raises Bar for Haitian Victims.


We absolutely love to cover charities that help improve the lives of disaster victims, specifically in Haiti. We want to take the time and highlight European Disaster Volunteers (EDV) is a volunteer based charity focused on helping environmentally ravaged communities to a speedy and effective recovery. EDV has a very large global outreach, but the work they do in Haiti has become a staple in their long list of credentials.

The charity’s founder, Andy Chaggar has personally put in tons of work some 18 months after the 2010 earthquake. Even more incredible, since the earthquake, EDV has raise over $400,000. Their particular efforts in Port-au-Prince led to the acquisition of over 1,00 donors. With the help of 190 volunteers from 18 different countries, the EDV managed to complete 20 projects that directly helped over 3,000 survivors. They have a complete End of Haiti Deployment Report to show their exact accomplishments.

Andy is a survivor of a disaster himself; the tsunami in Asia led to him attaining a Master’s Degree in social policy and development with a focus on disasters. Andy along with additional co-founders adopted a list of goals that the charity would focus on:

  • Committing to long-term sustainable recovery
  • Filling the gaps that are often left behind when more traditional groups withdraw
  • Working in close partnership with survivors and local NGOS
  • Charging volunteers a low fee which would keep volunteering accessible without burdening donors
  • Raising awareness about how the actions we take at home every day affect disaster survivors around the world.

In what began as a small charity, the EDV has become one of the biggest success stories of any charity of that scale. Andy is very proud to have reached this success,

We passed the landmark last week. I am very proud and also grateful to the many, many people who have helped along the way.

He even mentions that he really wishes to have a reserve of cash readily available whenever a natural disaster may occur. That would be one of the greatest achievements if something like that were ever available to any active charity.

We hope that we may be able to shine a light on more charities with similar success stories such as Andy and the European Disaster Volunteers soon.

If you have any additional questions for EDV, they can be contacted directly at info@edvolunteers.org